If you mean it, say it.
If you say it, mean it.
If you say it, do it.
If you do it, mean it.
If you say it,
say it with empathy, civility, and good intentions.
If you do it,
do it thoroughly, constructively, and wholeheartedly.
To mean it, follow through on it.
To mean it, believe it.
To mean it, lead energetically with it.
“It” is a fill-in-the-blank word.
Whatever it may be for you, do it well.
It is uncomplicated when it is meaningful.