Generations
Living in the Digital Era: Pros and Cons
November 3, 2015
Guest Post by Andrew Howe If you are reading this article online, you are in the digital era! People use different gadgets daily (computers, smartphones, and tablets). Around 86% of the US population have access to the Internet from home, and this number grows daily. People might agree that living in the digital era is…
Generations
Shifting from Digital Native to Digital Citizen
October 6, 2015
A Saturday Night Live skit this past weekend poked fun at Millennials, often characterized as being Digital Natives. The skit over-emphasized the stereotypes yet, as with most stereotypes, the hype does not match the reality. Battery Ventures commissioned a study with Ipsos, an independent research firm, to look at the social media characteristics of Millennials….