Leadership
The Storyteller Sell: Why Salespeople Need to Use it More
November 20, 2013
Guest Post by Kyle O’Brien Great storytelling is the ace-in-the-hole for sales. Yet some salespeople forgo the storyteller approach because of time constraints, when in reality, they’re missing out on one of the best ways to connect their product to a customer. When you think about it, why do we love great storytellers so much?…