In our youth, we feel invincible. After all, time is on our side. We have a lot of time to pursue our story. In our old age, we feel invincible. After all, time is on our side. We have limited time to amp our story. The reality is we are never invincible. We are human…
The Storyteller Sell: Why Salespeople Need to Use it More
November 20, 2013
Guest Post by Kyle O’Brien Great storytelling is the ace-in-the-hole for sales. Yet some salespeople forgo the storyteller approach because of time constraints, when in reality, they’re missing out on one of the best ways to connect their product to a customer. When you think about it, why do we love great storytellers so much?…