Verb greater than Noun in Social Media CommunityWhich is greater? Your verb or your noun? Maintaining the social media nation or engaging a social media community?

Maintaining Characteristics:

  1. Loading up HootSuite or TweetDeck and letting it rip 24 hours a day.
  2. Followers allowed. Following new people, not so much.
  3. Ignoring questions asked or re-tweets made.
  4. Focus almost purely on the numbers — number of members, number of visits, etc.

Engaging Characteristics:

  1. Tweets are live or close to live; you are awake when Tweets are sent.
  2. You answer back. You acknowledge. You thank people for comments. You comment on comments as much as possible or prudent.
  3. Content is current. Tweeting some older content is OK, but new content is frequently available.
  4. The community is active. It’s interactive.

Yes, it takes time. Yes, it may be overwhelming at times.

The question must be – What is the purpose of getting the numbers then?

Stockpiling is not an inspired direction. Interaction and moving thoughts and actions forward positively are inspired directions.

It is a balance. I am realistic though… yet your verb should be greater than your noun, even if by a fraction, in your communities.

What is your experience? Is your verb greater than your noun in your social media communities?