Which is greater? Your verb or your noun? Maintaining the social media nation or engaging a social media community?
- Loading up HootSuite or TweetDeck and letting it rip 24 hours a day.
- Followers allowed. Following new people, not so much.
- Ignoring questions asked or re-tweets made.
- Focus almost purely on the numbers — number of members, number of visits, etc.
- Tweets are live or close to live; you are awake when Tweets are sent.
- You answer back. You acknowledge. You thank people for comments. You comment on comments as much as possible or prudent.
- Content is current. Tweeting some older content is OK, but new content is frequently available.
- The community is active. It’s interactive.
Yes, it takes time. Yes, it may be overwhelming at times.
The question must be – What is the purpose of getting the numbers then?
Stockpiling is not an inspired direction. Interaction and moving thoughts and actions forward positively are inspired directions.
It is a balance. I am realistic though… yet your verb should be greater than your noun, even if by a fraction, in your communities.
What is your experience? Is your verb greater than your noun in your social media communities?