The New IP: Information Productivity

By December 6, 2012 Millennial 7 Comments

Intellectual Property makes something unique, so we use all reasonable efforts to protect it. With Information Productivity, it is the opposite. If we protect the information we absorb, then it has the potential of becoming useless.

The Information Productivity Model

Today, more than ever, we have access to a lot of information. Access to information is healthy, as long as we process it in a reasonable way.

There is a model we need to use. In thinking about information and how we handle it, a process unfolds. Each step is necessary one in order to gain traction and information productivity.

Information Productivity

The Model Steps

Let’s walk through each one.

Absorb. We absorb information we read, hear, and view. As we take it in, our mind picks the data up and begins a thought process. We think. We take it in. We think some more. The information may even spark a light inside us, moving from our mind to our inner spirit. Information absorbs within us as we, essentially, become information sponges.

Convert. Converting information into actions is a critical step. While some information may be just for our consideration, some will require a plan. To add meaning to the absorbed information, we need to begin to make it actionable. This moves us forward in our thoughts and actions as we take in new information.

Act. After we have converted the information into actionable steps, we then need to, well, act! We do things with the information learned and the points outlined. In many cases, we may be problem-solving or creating, and acting on the information is what solves and creates. It is about movement of ideas into a world of changing, solving, and doing.

Learn. Through the process, we learn. We learn what works and what doesn’t. From this, we begin the cycle again. We absorb in the lessons learned and new information, and we begin to adapt as needed.

Leading Productively

The information productivity process is what keeps information fruitful. Without it, there is a danger. The big danger is we stay in the absorb step. We just continue to take it all in and never do anything with it. As this happens, the absorbing step crowds out the others, overpowering them like a big blob filled with swishing information.

Absorption-Only of Information

Without a process, information absorption leads to unproductive use of time. We become inert. We become stuck.

To advance as leaders, problem-solvers, and good citizens, we need to convert what we absorb into tangible actions and learn as we go. Taking these steps is what advances us forward into a more productive existence.

We need to enable our information productivity in order to solve challenges, create new ventures, and establish better working environments. Since the benefits are so extraordinarily high, we need to empower our information in the most productive way humanly possible.

Add your insights below. How do you convert information into actionable steps? 

Jon Mertz
Jon Mertz is one of the Top 100 Thought Leaders in Trustworthy Business and highlighted as one of the Leaders to Watch in 2015 by the American Management Association. He also is the author of Activate Leadership: Aspen Truths to Empower Millennial Leaders. Jon serves as vice president of marketing at Corepoint Health. Outside of his professional life, Jon brings together a community to inspire Millennial leaders and close the gap between two generations of leaders.
Jon Mertz

Join the discussion 7 Comments

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  • Marquita Herald says:

    This is great Jon – I’m a huge fan of “systems” to make the most effective use of information. In fact, to add to your point about having access to more information than ever, without a means of channeling what we learn, it’s far too easy to fall into information overload … been there, not fun. Thanks for the great read!

    • Jon M says:

      I agree completely, Marquita! Information overload is a huge danger as well as information fatigue. We need to focus on how to convert it to actionable, meaningful steps. Thanks for your comment! Jon

  • Good model. Even the ability to “absorb” can be a challenge with information rushing at us from so many directions. But I see each one of these as a challenge if we want to be effective with the information at our disposal. Jon, where do you think most people get stuck?

    • Jon M says:

      I agree, Skip. Each step has its own set of challenges, but I believe the Convert step is where people get stuck. It is information overload, freezing up on what to do next. Learning to Convert is the best thing to do…. How about you? Where do you think people get stuck?

      Thanks for the comment! Jon

      • Not quite sure–something I thought about. You’re likely right and it is convert, though I see so many people who just stop before ACT. They have many great intentions, and that’s how their year ends. Lots of “I intend…”

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